For over a century, the name Burberry
At just 21 years old, Thomas Burberry opened a small draper's shop in Basingstoke, England. His breakthrough came in 1879 with the invention of gabardine, a breathable, weather-resistant fabric that quickly gained popularity among explorers, aviators, and military personnel. The fabric's durability made it ideal for outdoor adventures, and it became the foundation of Burberry’s signature outerwear.
During World War I, Burberry adapted its designs for military use, creating the now-famous trench coat. Featuring D-ring belts, epaulets, and storm flaps, this coat became a symbol of sophistication and resilience. Post-war, it transitioned into civilian fashion, cementing Burberry as a leader in luxury outerwear.
In the 1920s, Burberry introduced its distinctive check pattern, lining coats and accessories with the now-recognizable camel, black, red, and white design. While initially a subtle detail, the pattern later became a bold emblem of the brand, despite periods of controversy due to overexposure. Today, it remains synonymous with Burberry's heritage.
In the 21st century, Burberry embraced digital innovation under creative directors like Christopher Bailey and Riccardo Tisci. The brand launched live-streamed runway shows, social media campaigns, and collaborations with tech giants. It also expanded into fragrances, cosmetics, and leather goods while maintaining its commitment to sustainability, pledging to reduce its carbon footprint by 46% by 2030.
From dressing Antarctic explorers to Hollywood stars, Burberry’s influence extends far beyond fashion. Its blend of tradition and modernity reflects the evolving tastes of global audiences, making it a beloved and enduring name in luxury. The brand remains a testament to British craftsmanship, continually reimagining itself while honoring its storied past. Check out this digital catalog
Whether through its pioneering fabric technology or cultural milestones, Burberry’s legacy is woven into history—a true marriage of function and artistry that continues to inspire.
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