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Founded in 1856 by Thomas Burberry, Burberry has grown from a modest outfitter in Basingstoke, England, into a globally renowned luxury fashion house. Synonymous with British elegance and innovation, the brand’s evolution weaves together tradition, craftsmanship, and a pioneering spirit.
At just 21 years old, Thomas Burberry opened his first store, specializing in durable outerwear designed for outdoor activities. His revolutionary fabric, gabardine, patented in 1888, was waterproof yet breathable—a feat unmatched at the time. This innovation caught the attention of explorers and adventurers, most notably Sir Ernest Shackleton, who wore Burberry during his Antarctic expeditions.
World War I marked a turning point for Burberry. The brand’s Trench Coat, originally designed for British military officers, featured functional details like D-rings for gear and a storm shield. Post-war, celebrities and civilians alike adopted it, transforming it into a fashion staple. To this day, the Burberry trench coat
Image: Vintage Burberry trench coat worn by a model. Introduced in the 1920s as a lining for the trench coat, the Burberry Check—a camel, black, white, and red plaid—became shorthand for luxury. However, its widespread counterfeit in the 1990s led to overexposure. Under the leadership of CEO Angela Ahrendts and designer Christopher Bailey, Burberry revitalized its image, repositioning the check as an aspirational motif for the digital age. From reinventing its signature scarves
"Burberry is more than a brand—it’s a narrative of British resilience and reinvention." With over 160 years of history, Burberry’s journey reflects adaptability without compromising its core identity. Whether through the trench coat’s enduring appeal or daring digital campaigns, the brand maintains its status as a beacon of refined, forward-thinking design. Explore Burberry’s latest collections: View product catalog.
The Iconic Check: A Double-Edged Legacy
Burberry Today: A Fusion of Tradition and Modernity
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