Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry

Hum Beginnings and the Invention of GabardineAt just 21 years old, Thomas Burberry opened his first store in Basingstoke, England, focusing on weatherproof clothing. His groundbreaking invention of gabardine

The Iconic Trench Coat and Military Roots

Burberry's most legendary creation, the trench coat, originated during World War I when the British military commissioned waterproof coats for officers. Features like epaulettes, gun flaps, and the D-ring belt became signature details. Post-war, the coat transitioned into civilian fashion, immortalized by Hollywood stars like Humphrey Bogart and Audrey Hepburn.

Pattern Recognition: The Nova Check

In the 1920s, Burberry introduced the Nova Check

Explore Burberry's current lineup in this detailed spreadsheet, featuring seasonal collections and heritage pieces.

FModern Reinvention and Digital Strategy

Under CEO Marco Gobbetti and creative director Riccardo Tisci (2017-2022), Burberry embraced streetwear elements while honoring its legacy. Pioneering digital campaigns, including a Twitch livestream debut

Sustainability commitmentsIn recent years, Burberry launched campaigns like "Burberry ReBurberry"Sustainability Report

Conclusion: Weathering Fashion's Ststorms

From outfitting polar expeditions to dressing MET Gala attendees, Burberry's 167-year journey demonstrates how tradition and innovation can coexist. As climate-conscious and digital strategies reshape luxury fashion, Burberry's ability to adapt while retaining its quintessential British identity ensures its continued relevance in an ever-changing industry.