No discussion of Burberry is complete without mentioning its iconic nova check—a camel, black, white, and red plaid pattern introduced in the 1920s. Initially used as a lining for their trench coats, the pattern became a global symbol of British luxury. Though the brand temporarily reduced its prominence in the 2000s to refocus on heritage, the check has since made a triumphant return under creative director Daniel Lee.

From Function to Fashion

Over the decades, Burberry expanded beyond outerwear into high fashion, accessories, fragrances, and even runway collaborations with avant-garde designers. The brand’s ability to balance tradition with modernity is evident in campaigns featuring stars like Emma Watson and the use of digital innovation, such as livestreaming fashion shows and NFT collections.

For those seeking detailed comparisons of Burberry’s modern collections, refer to this product breakdown spreadsheet, showcasing materials, pricing, and seasonal variations.

Commitment to Sustainability

Under CEO Marco Gobbetti and designer Riccardo Tisci’s leadership, Burberry pledged to become carbon neutral

Today, Burberry remains a cultural icon—beloved by royalty, celebrities, and fashion enthusiasts alike—proving that heritage and innovation can coexist seamlessly.