The Timeless Legacy of Burberry: A Story of British Luxury

2025-04-28

Founded in 1856 by Thomas Burberry, the eponymous brand Burberry

The Birth of an Icon: The Trench Coat

Burberry’s breakthrough came in 1879 when Thomas Burberry invented gabardine, a durable, waterproof, and breathable fabric. This innovation revolutionized outerwear, laying the foundation for the brand’s most famous creation—the Burberry Trench Coat. Initially designed for British soldiers during World War I, the coat’s functional features like D-rings and storm flaps cemented its place in fashion history. Today, the trench coat remains a cornerstone of Burberry’s collections, blending utility with timeless sophistication.

The Signature Check: A Symbol of Prestige

In the 1920s, Burberry introduced its now-iconic Nova Check—a beige, black, white, and red tartan pattern. Originally used as a lining for trench coats, the check quickly became a hallmark of luxury. By the mid-20th century, it adorned scarves, handbags, and accessories, solidifying its status as a global status symbol. Despite periods of overexposure, creative leads like Christopher Bailey and Riccardo Tisci have reimagined the pattern, ensuring its relevance for modern audiences.

Innovation and Cultural Influence

Beyond its classic designs, Burberry has been a trailblazer in digital fashion. Under CEO Angela Ahrendts and Creative Director Christopher Bailey, the brand became an early adopter of live-streamed runway shows

For those interested in exploring Burberry’s latest collections, including trench coats and accessories, check out this product spreadsheet

A Future Rooted in Heritage

Today, under Creative Director Daniel Lee, Burberry continues to balance its rich heritage with contemporary relevance. From reinventing the Nova Check to championing British creatives, the brand remains a beacon of innovation. As Burberry expands into Asian markets and refines its digital strategies, its story—anchored in craftsmanship and audacity—proves that true luxury is both timeless and transformative.

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