Burberry's breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric. This innovation led to the creation of the legendary Trench Coat, originally designed for British military officers during World War I. Today, its adaptability makes it a wardrobe staple worldwide.

The Distinctive Check Pattern

First introduced in the 1920s as a lining for their coats, the Burberry Check—a camel, black, white, and red plaid—has become synonymous with the brand's heritage. While the pattern faced overexposure in the 2000s, recent creative directors have reimagined it with contemporary twists.

Modern Reinvention & Digital Leadership

Under CEOs like Angela Ahrendts and Christopher Bailey, Burberry embraced digital transformation, live-streaming runway shows and launching AR shopping experiences. Their commitment to sustainability, including a 2022 pledge to become "Climate Positive" by 2040, reflects evolving luxury values.

Key Takeaways:

• Burberry revolutionized rainwear with gabardine fabric in 1879
• The Trench Coat remains 90% handmade in England today
• Brit-Infused Marketing: Collaborating with musicians like Stormzy elevates cultural relevance
• Discover curated selections through this luxury product spreadsheet

The Future of British Elegance

With Daniel Lee's 2023 appointment as Creative Director, Burberry is revisiting its archive while pushing avant-garde designs. From Prince William-approved tailoring to TikTok-viral accessories, the 168-year-old house continues to redefine heritage for new generations.

Note: All Burberry products blend functionality with sophisticated aesthetics—a principle nurtured since Victorian times. For a detailed catalog, refer to external resources like the provided designer product comparison sheet.