Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice in Hampshire, England, the Burberryoutdoor attire, laying the foundation for a global luxury icon.
From Trench Coats to High Fashion
Burberry's most iconic creation, the Trench Coat, emerged during World War I as a military staple. Its functional design—epaulettes for rank insignia, D-rings for equipment, and a storm shield—transitioned into civilian fashion post-war. Celebrities like Humphrey Bogart and Audrey Hepburn cemented its status as a cinematic and cultural symbol.
By the 1950s, the brand expanded beyond outerwear, introducing scarves, handbags, and fragrances while retaining its signature camel, black, and red check pattern. However, a revival was needed in the late 1990s when the check became overexposed. Designer Christopher Bailey’s arrival in 2001 redefined Burberry’s aesthetic, blending heritage with modernity through tech-savvy campaigns and runway shows.
Innovation Meets Tradition
Under CEO Marco Gobbetti and Chief Creative Officer Ricardo Tisci (2018–2022), Burberry embraced a bolder direction. The TB monogram—inspired by founder Thomas Burberry’s initials—reinvigorated accessories, while collaborations with artists like Noa Kusumi injected streetwear energy. Yet, sustainability remains a priority: by 2022, 95% of Burberry’s cotton was responsibly sourced, aligning with its pledge for net-zero emissions by 2040.
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The brand's digital innovation includes AR shopping experiences and blockchain-Łabel authentications, proving its adaptability.For those curious about current product lines, browse【 Burberry’s curated selection here. 】