In the 1920s, Burberry introduced its now-famous Nova check pattern as a lining for its trench coats. The camel, black, white, and red plaid design became so beloved that by the 1960s, customers were requesting coats with the lining visible on the outside. This pattern would eventually become one of the most recognizable motifs in fashion history, though its popularity in the 1990s led to counterfeiting issues that prompted the brand to temporarily reduce its use.

Modern Reinvention

Under the creative direction of Daniel Lee (appointed in 2022), Burberry is writing its newest chapter while respecting its heritage. Recent collections have breathed new life into archival designs while pushing boundaries with contemporary silhouettes. The brand maintains its reputation for quality craftsmanship while appealing to a younger generation of luxury consumers through strategic collaborations and digital innovation.

Sustainability and Social Responsibility

Today, Burberry is committed to positive change in the fashion industry. Their sustainability initiatives include using organic cotton in select collections, implementing energy-efficient practices in their stores, and supporting environmental protection projects. These efforts demonstrate how a heritage brand can successfully evolve to meet modern expectations while preserving its core values.

From its functional beginnings to its status as a global luxury powerhouse, Burberry's story exemplifies how consistent innovation combined with respect for tradition creates lasting fashion relevance. The famous check and trench coat remain symbols of enduring style that continue to captivate new audiences generation after generation.