One of Burberry’s most legendary contributions is the trench coat, originally developed for British officers during World War I. The coat’s D-ring belt, storm shield, and epaulets were designed for functionality, but its timeless appeal soon made it a civilian wardrobe staple. Today, this iconic piece remains a centerpiece of Burberry’s collections, continually reinvented for modern fashion lovers.

The Signature Check and Global Expansion

First introduced in the 1920s, the Burberry check—a distinctive camel, black, red, and white plaid—was initially used as a coat lining. By the 1960s, it became a hallmark of the brand, gracing scarves, handbags, and accessories. Though overexposure in the 2000s led to a temporary retreat from prominent branding, today’s creative directors have masterfully reintroduced it in subtle, fresh ways.

“Quite simply, Burberry represents enduring quality and heritage. It’s more than a brand—it’s a piece of British culture.” — Fashion Critic

Modern Revival and Sustainability Efforts

Under the leadership of designers like Christopher BaileyDaniel Lee, Burberry has embraced digital innovation. From live-streamed fashion shows to augmented reality shopping experiences, the brand stays ahead of trends while honoring its roots. Additionally, Burberry is pivoting towards sustainability with pledges to reduce carbon emissions and increase circular fashion initiatives. For a look at some of their latest collections, you can explore this product spreadsheet.

Conclusion

For over 168 years, Burberry has balanced tradition and transformation—remaining loyal to its heritage while pushing boundaries. Its unwavering commitment to quality, coupled with daring creativity, ensures its place as a leader in the ever-evolving luxury market.

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