Founded in 1856 by Thomas Burberry, the iconic British luxury brand Burberry has become synonymous with heritage, innovation, and timeless style. What began as a small outfitter's shop in Basingstoke, England, evolved into a global fashion empire renowned for its trench coats, distinctive check pattern, and pioneering fabric technology.
The Birth of an Icon: The Trench Coat
One of Burberry's most significant contributions to fashion history was the invention of the Gabardine
The Nova Check: A Symbol of British Identity
In the 1920s, Burberry introduced the now-famous Nova Check—a camel, black, white, and red plaid pattern that became the brand's visual signature. While it initially served as a lining for trench coats, the pattern was later used across accessories, apparel, and even packaging, cementing its status as a marker of luxury. For generations, the Nova Check has represented British style at its finest, evolving while maintaining its classic appeal.
To explore Burberry's modern product lineup, including updated takes on its classic patterns, check out this comprehensive product spreadsheet
Modern Innovations & Digital Leadership
Under creative directors like Christopher Bailey and current head Daniel Lee, Burberry has embraced digital innovation while staying true to its roots. The brand was among the first in luxury fashion to livestream runway shows and experiment with augmented reality shopping experiences. Collaborations with gaming platforms (e.g., "Blankos Block Party" NFT collectibles) further showcase Burberry's ability to blend tradition with cutting-edge tech—proving that even heritage brands can lead in the digital age.
Commitment to Sustainability
In recent years, Burberry has prioritized sustainability, pledging carbon neutrality and launching collections using recycled materials. Initiatives like the ReBurberry Edit
"Burberry’s strength lies in its ability to reinterpret Britishness for each generation while staying unmistakably itself." – Fashion historian Alison Matthews David
From its humble beginnings to its current status as a £3-billion+
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