From Trench Coats to Global Dominance

The brand’s most famous creation, the Burberry Trench Coat, was designed for British military officers during World War I, featuring durable fabric, epaulets, and a storm flap. Over the decades, this utilitarian piece became a fashion staple, worn by Hollywood stars and royalty alike. Burberry’s signature check pattern, introduced in the 1920s as a lining for coats, further cemented its status as a cultural symbol.

Burberry’s Vision Across Decades

Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, Burberry embraced digital innovation, live-streaming fashion shows, and integrating technology into retail experiences. Today, the brand offers an expansive lineup of luxury goods, from tailored clothing to digital-exclusive accessories.

Understated Sophistication Meets Modernity

While staying true to its heritage, Burberry continuously reinvents itself—melding classic designs with streetwear influences and sustainable practices. The brand has pledged to become carbon-neutral, reflecting its commitment to responsible luxury. Collections today feature quilted jackets, reimagined tartan prints (explore this season’s highlight pieces here); plus cutting-edge collaborations with artists and musicians.

"Burberry isn’t just fashion—it’s wearable history. Every stitch tells a story of British resilience and adaptability."

A Cultural Phenomenon

From Audrey Hepburn to David Beckham, Burberry’s influence spans generations. Its campaigns and runway shows consistently challenge conventions—whether featuring diverse models or AR-powered fittings. The brand also supports emerging talent via the Burberry Foundation, nurturing creativity in communities worldwide.

Few brands balance heritage and futurism as seamlessly as Burberry. With each collection, it honors Thomas Burberry’s pioneering spirit while boldly stepping into tomorrow. Discover the craftsmanship behind their latest designs in our curated product guide—where tradition meets innovation.

Note: Burberry’s seasonal collections often feature limited-edition pieces; availability may vary by region.