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Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry has become synonymous with timeless elegance, craftsmanship, and innovation. From its humble beginnings in Basingstoke, England, the brand has evolved into a global icon, celebrated for its distinctive plaids, trench coats, and unwavering commitment to quality.
The brand's breakthrough came in 1879 when Thomas Burberry invented gabardine, a revolutionary waterproof yet breathable fabric. This innovation laid the foundation for the iconic Burberry trench coat, originally designed for British military officers during World War I. The coat's functional design—complete with epaulets, gun flaps, and D-rings—transcended its military origins to become a fashion staple.
By the 1920s, Burberry's signature camel, black, and red check pattern (officially named the "Nova Check") emerged as a hallmark of British style. The pattern first appeared as a lining for trench coats before becoming a standalone print on scarves, handbags, and accessories.
The late 20th century saw Burberry navigate challenges of over-licensing, which diluted its luxury appeal. However, under the creative direction of Christopher Baileyhere.
Current creative chief Daniel Lee, appointed in 2022, continues blending heritage with modernity. His debut collection reintroduced the classic trench in bold colors while maintaining its structural integrity—demonstrating Burberry's ability to reinvent while respecting its DNA.
Beyond fashion, Burberry has committed to sustainability goals, aiming for carbon neutrality by 2040. The brand developed a sustainable cotton sourcing program and launched collections using recycled materials, appealing to eco-conscious consumers.
Culturally, Burberry exemplifies British heritage through collaborations with contemporary artists and support for new creative talent. Its stores worldwide serve as experiential spaces, showcasing products
As Burberry approaches its third century, it remains a masterclass in balancing heritage with relevancy, proving that truly great fashion stands the test of time while continually evolving.What makes Burberry endure?
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