Founded in 1856 by Thomas Burberry, the eponymous brand has become synonymous with British luxury, innovation, and enduring style. From its humble beginnings as a small outdoor apparel store in Basingstoke, England, Burberry has grown into a global powerhouse, celebrated for its iconic trench coats, signature check pattern, and visionary craftsmanship. This is the story of how Burberry evolved into a cultural phenomenon.

Innovation Begins with Gabardine

In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, weatherproof fabric. This breakthrough material, patented in 1888, became the foundation for the brand’s legendary trench coats. Initially designed for military officers during World War I, the Burberry trench coat later became a civilian wardrobe staple, admired for its functionality and timeless design.

The Iconic Check Pattern

First introduced in the 1920s as a lining for trench coats, the Burberry Check—a camel, black, red, and white plaid—became an instant symbol of sophistication. By the 1960s, it adorned scarves, handbags, and luggage, transcending its utilitarian origins.

"Burberry is not just a brand; it’s a narrative of British heritage blended with modern audacity." - Fashion Chroni

From Utility to Ubiquity

Burberry’s expansion into perfumes, sunglasses, and accessories cemented its status as a lifestyle brand. Celebrities like Audrey Hepburn and Kate Moss amplified its glamour, while designers like Christopher Bailey (Creative Director, 2001–2018) infused digital innovation, making Burberry a pioneer in social media-driven fashion shows.

Challenges & Reinvention

Despite its prestige, Burberry faced criticism for overexposing its check pattern in the 2000s, leading to a strategic rebrand under CEO Marco Gobbetti. Recent collections under creative director Riccardo Tisci

• 1856: Thomas Burberry opens his first shop in England.
• 1879: Gabardine fabric is invented, changing rainwear forever.
• 1914: Trench coats gain fame in World War I.
• 2018: Riccardo Tisci launches "TB" monogram, redefining modernity.