The Burberry check—a camel, black, white, and red plaid pattern—was introduced in the 1920s as a coat lining. By the 1960s, it became a status symbol among British celebrities. Since then, the check has adorned everything from scarves to handbags, transcending fashion to become a cultural phenomenon.

Despite occasional oversaturation concerns—such as when counterfeit versions flooded markets in the 2000s—Burberry successfully recontrolled its branding by limiting check usage. In recent years, Chief Creative Officer Daniel Lee has breathed new life into the monogram while staying true to its origins.

Burberry Today: Innovation Meets Tradition

Modern Burberry epitomizes duality—honoring its heritage while embracing digital innovation. The brand pioneered livestream fashion shows and social media campaigns, making luxury accessible to younger audiences. Additionally, sustainability initiatives such as their carbon-neutral commitments demonstrate Burberry's progressive vision.