Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry has grown from a small clothing shop in Basingstoke, Hampshire to one of the world's most recognizable luxury brands. Originally named "Burberrys," the company specialized in developing outdoor attire that could withstand Britain's unpredictable weather.
The Invention That Changed Fashion
In 1879, Burberry revolutionized weatherproof clothing by inventing gabardine, a breathable, tear-proof, and water-resistant fabric that remains the cornerstone of the brand's identity. This innovation led to the creation of the iconic Trench Coat
From Functional Wear to Fashion Statement
The interwar period saw Burberry's gabardine outerwear become popular among explorers, aviators, and well-heeled consumers. The company dressed polar explorers including Roald Amundsen - the first man to reach the South Pole - and Ernest Shackleton, demonstrating their clothing's extreme durability.
Over decades, Burberry evolved beyond its utilitarian roots without sacrificing its heritage. The signature check pattern, introduced in the 1920s as a coat lining, became globally recognized. Initially using just beige, black, white and red, this distinctive check has been reinvented through various colorways over the years while maintaining its inimitable "Burberry-ness."
The Digital Transformation
In the 21st century, Burberry became a pioneer in digital luxury
For a comprehensive look at current Burberry collections, check out this electronic product catalog
Today under Creative Director Daniel Lee, Burberry continues to blend British tradition with contemporary statements through collaborations with music artists and cultural influences. The brand maintains its reputation for premium outerwear while expanding into accessories, fragrances, and ready-to-wear categories. The distinctive Prorsum knight logo and Equestrian motif, developed in the early 20th century, persist as symbols of upright British elegance. From rigid class distinction to undemocratized street stylings, from weather protection to high-fashion runways, Burberry's journey represents fashion history coming full circle - proving that authenticity and adaptability are the true foundations of any long-lasting luxury empire.Burberry Today: Embracing Heritage and Innovation