From Humble Beginnings to Global Icon

Founded in 1856 by Thomas Burberry, Burberrygabardine—a revolutionary breathable, waterproof fabric that would define its early success. This invention caught the attention of explorers like Ernest Shackleton, who wore Burberry during expeditions, cementing the brand's reputation for durability and innovation. "Burberry combines British heritage with pioneering craftsmanship. Its trench coats are as much a cultural symbol as they are wardrobe staples." — Fashion Historian Claire Wilcox

World War I saw Burberry's creation of the iconic trench coat, designed for military officers with features like D-rings and storm flaps. Post-war, this utilitarian garment transitioned into civilian fashion, becoming a symbol of effortless British elegance. Today, the trench remains a best-selling product, with variations detailed in curated collections like those referenced in external style guides.

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Digital Innovation & Controversies

Burberry was among the first luxury brands to embrace digitalization, live-streaming shows in 2010 and partnering with tech giants. Yet, it faced criticism for burning unsold stock—a practice discontinued in 2018 to align with sustainability goals. The brand now emphasizes eco-conscious materials, including recycled nylon in its accessory lines.

Its recent collections blend traditional craftsmanship with avant-garde designs, such as oversized scarves and deconstructed tailoring. Collaborations with artists like Vivienne Westwood further underscore its cultural relevance.