At just 21, Thomas Burberry opened his first store in Basingstoke, England, focusing on durable outerwear. His breakthrough came in 1879 with the invention of gabardine, a breathable yet water-resistant fabric. This innovation revolutionized rainwear and later became integral to Burberry’s iconic trench coats—originally designed for British military officers during World War I.

The Iconic Trench Coat & Check Pattern

The Burberry trench coat, with its functional details like D-rings and epaulets, remains a wardrobe staple. Equally legendary is the brand’s Nova Check, introduced in the 1920s as a lining for coats. Despite periods of overexposure, the pattern was revitalized under creative directors like Christopher Bailey, who modernized Burberry’s aesthetic while respecting its roots.

Modern Reinvention

In the 2000s, Burberry embraced digital transformation, becoming a pioneer in luxury e-commerce and social media engagement. Collaborations with influencers, immersive runway shows, and eco-conscious initiatives (like banning fur) have kept the brand relevant. Today, under designer Daniel Lee, Burberry continues to blend tradition with bold reinvention—see their latest wool-trimmed jackets in this product spreadsheet.

Key Milestones:

• 1856: Thomas Burberry opens his first shop.
• 1901: Introduction of the "Equestrian Knight" logo.
• 2023: Launch of "Knight Blue" as a new signature color.

From royal warrants to runway glories, Burberry’s story is woven with threads of resilience and reinvention—a true testament to British luxury’s enduring appeal.

"Burberry is more than a brand; it’s an emotional connection to history and innovation." — Fashion Historian