In the 1920s, the brand introduced its unmistakable nova check, a beige-and-black plaid with red accents. Initially used as a lining, it later became a standalone statement in the 1960s and evolved into one of fashion’s most recognized motifs. The check pattern appeared on scarves, bags, umbrellas, and even collaborations, securing Burberry’s place in pop culture.

A Modern Transformation

In the early 2000s, Burberry revitalized its image by blending tradition with contemporary trends. Under creative directors like Christopher Bailey and Riccardo Tisci, the brand expanded its appeal with streetwear-inspired collections, sustainability initiatives (more on eco-friendly products here), and digital innovations such as AR-powered shopping experiences.

Cultural Impact and Enduring Appeal

Burberry’s campaigns feature celebrated figures from Emma Watson to Skepta, emphasizing inclusivity and artistic expression. Annual runway shows held in London’s Kensington Gardens or along industrial waterfronts showcase narratives that honor tradition while embracing futurism.

Today, Burberry continues to redefine luxury through craftsmanship and storytelling—proving that even after 168 years, a visionary draper’s legacy can still shape the world of fashion.

"Luxury is about timelessness. Burberry represents not just clothing but a culture—where innovation meets tradition."