The Timeless Legacy of Burberry

2025-04-08

Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry

The Early Years: Innovation Meets Practicality

At just 21 years old, Thomas Burberry opened his first store in Basingstoke, England, focusing on outerwear designed for durability. In 1879, he revolutionized rainwear with gabardine—a breathable, weatherproof fabric that became the cornerstone of Burberry's success. The material's durability made it a favorite among explorers and adventurers, including Sir Ernest Shackleton, who used Burberry gabardine during his Antarctic expeditions.

Vintage Burberry trench coats

The Trench Coat: A Global Fashion Statement

Originally designed for British military officers during World War I, the Burberry trench coat

For contemporary variations of this iconic piece, explore our curated Burberry product catalogThe Check Pattern: From Lining to Legend

Introduced in the 1920s as a coat lining, the Nova check—a pattern of camel, black, white, and red stripes—became Burberry's visual trademark. While overexposure in the 2000s led to temporary overhauls under former creative directors, the check regained its prestige through strategic collaborations (e.g., Burberry x Supreme) and limited-edition collections.

"Burberry's genius lies in its ability to reinterpret heritage for each generation." — Vogue UK

Digital Pioneering & Modern Reinvention

Under CEO Marco Gobbetti and creative director Riccardo Tisci (2018–2022), Burberry embraced streetwear influences while maintaining its luxury DNA. Notably, it became the first fashion brand to live-stream a runway show in 3D (2010) and partnered with platforms like Twitch for immersive digital experiences.

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  • 2023:

Sustainability & Future Vision

Committed to a net-zero future, Burberry has pledged to eradicate single-use plastics by 2025 and supports regenerative farming for raw materials. Its ReBurberry Edit line showcases upcycled fabrics, proving that sustainability and luxury can coexist—a fitting evolution for a brand built on functional elegance.

From wartime raincoats to tech-infused modern designs, Burberry's story remains a masterclass in balancing heritage with bold reinvention—wrapped, of course, in its unmistakable check.

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