Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry
Origins and Early Innovations
At just 21 years old, Thomas Burberry opened his first store, specializing in outdoor clothing. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that became a staple for explorers and aviators. Notably, polar explorer Ernest Shackleton wore Burberry's gabardine during his expeditions.
The brand’s reputation soared during World War I when it designed the trench coatnova check—a camel, black, white, and red plaid—was introduced as a lining, later becoming a global symbol of luxury.
Burberry in the 21st Century
Under creative director Christopher Bailey (2001–2018), Burberry embraced digital innovation, hosting virtual runway shows and leveraging social media. The brand also championed sustainability, pledging to become carbon-neutral by 2022—a milestone achieved ahead of schedule. Today, CEO Jonathan Akeroyd continues to balance heritage with fresh collaborations, such as partnerships with streetwear designers.
Burberry’s product range now extends beyond apparel, including fragrances, accessories, and exclusive limited-edition collections
Beyond Fashion: A Cultural Icon
Burberry’s influence transcends clothing—it’s a cultural institution. The check pattern has been referenced in music (notably by British artists like Liam Gallagher) and film (appearing in classic movies such as Breakfast at Tiffany’s). However, its rebellious adoption by 1990s “chav” subculture led the brand to temporarily discontinue the print, only to revive it later as a luxury statement.
Flagship stores in London, New York, and Tokyo showcase immersive retail experiences, blending art installations with cutting-edge tech. The brand also supports emerging talents through the Burberry Foundation, focusing on diversity in the creative industries.
Legacy and Future
From functional outerwear to red-carpet glamour, Burberry’s evolution reflects resilience and reinvention. Its ability to honor artisanal roots while pioneering sustainability and digital engagement sets a benchmark in luxury fashion. As Burberry enters its third century, it continues to write new chapters without sacrificing the heritage that defines it.
For a glimpse of its latest offerings, explore the product catalog here, featuring detailed insights into seasonal must-haves.