Since its inception in 1856, Burberrygabardine
One of Burberry's most enduring symbols is the trench coat, originally designed for military officers during World War I. Featuring epaulettes, a D-ring belt, and storm flaps, the trench coat transitioned from utilitarian wear to a fashion staple. By the mid-20th century, celebrities like Audrey Hepburn and Humphrey Bogart cemented its status as a cultural icon.
In the 1960s, Burberry expanded its repertoire, introducing fragrances and accessories adorned with the now-famous Nova check pattern—a beige, black, red, and white plaid. This distinctive motif became a hallmark of luxury, though the brand later scaled back its use to maintain exclusivity.
The 21st century saw Burberry embrace digital innovation. Under CEO Agnes, the brand launched groundbreaking campaigns live-streamed on social media, making history as the first to broadcast a fashion show globally. Burberry also pioneered "see-now, buy-now" collections, blurring the lines between runway and retail.
Today, Burberry balances heritage with modernity. Its portfolio includes high-end ready-to-wear collaborations with artists graphs and tech fabric integration strikes a delicate equilibrium between tradition Avant-Gewhat makes the brand remain resilient in ever-home changing fashion world catering discerning customer values both substance.
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