Since its inception in 1856, Burberry has epitomized British luxury and timeless style. Founded by Thomas Burberry, a young draper’s apprentice, the brand began as a small outfitter in Basingstoke, England. Over the years, Burberry has evolved into a global fashion powerhouse, renowned for its iconic trench coats, distinctive check patterns, and innovative designs. Today, Burberry stands as a symbol of elegance, craftsmanship, and innovation.

The Birth of Gabardine

One of Burberry’s most significant contributions to fashion was the invention of gabardine in 1879. Thomas Burberry developed this revolutionary fabric, which was weatherproof yet breathable, making it ideal for outerwear. The invention of gabardine laid the foundation for the brand’s signature trench coat, which was first introduced during World War I as part of the British military uniform. The trench coat’s functional design, complete with D-rings and a storm flap, quickly gained popularity and became a staple in civilian wardrobes worldwide.

The Iconic Check Pattern

Another hallmark of Burberry is its iconic check pattern, known as the "Burberry Check." First introduced in the 1920s as a lining for trench coats, the distinctive camel, black, white, and red plaid design has since become synonymous with the brand. Over the decades, the Burberry Check has been incorporated into a wide range of products, from scarves and handbags to ready-to-wear collections. Despite its occasional departure from the limelight, the check pattern has remained a enduring symbol of Burberry’s heritage.

Innovation and Modernization

Burberry has consistently embraced innovation to stay ahead in the fashion industry. In the early 2000s, under the leadership of then-CEO Angela Ahrendts and Creative Director Christopher Bailey, the brand underwent a significant transformation. Burberry became a pioneer in digital marketing, leveraging social media and live-streaming fashion shows to connect with a younger, tech-savvy audience. This forward-thinking approach helped Burberry reestablish itself as a leader in luxury fashion.

Beyond Fashion: Burberry’s Cultural Impact

Burberry is not just a fashion brand; it is a cultural icon. From dressing celebrities on the red carpet to collaborating with contemporary artists, Burberry has consistently blurred the lines between fashion and art. The brand’s commitment to sustainability and social responsibility further underscores its role as a modern luxury brand. Burberry’s efforts to reduce its environmental impact, such as its "ReBurberry" initiative, demonstrate its dedication to creating a more sustainable future.

Explore Burberry’s Product Line

To discover the latest Burberry products and their unique features, check out this product overview

In conclusion, Burberry’s story is one of innovation, resilience, and timeless elegance. From its humble beginnings to its status as a global luxury brand, Burberry has consistently pushed the boundaries of fashion while staying true to its heritage. Its iconic designs and forward-thinking approach ensure that Burberry will remain a symbol of sophistication for generations to come.