Founded in 1856 by Thomas Burberry, this iconic British fashion house began as a small outfitter's shop in Basingstoke, Hampshire. What started as a modest business focused on outdoor clothing has grown into one of the world's most recognizable luxury brands.

From Humble Beginnings to Global Recognition

Burberry's breakthrough came in 1879 with the invention of gabardine, a breathable yet waterproof fabric that revolutionized outdoor wear. This innovative material led to the creation of the famous trench coat, originally designed for British military officers during World War I. The coat's functional details - like epaulets, gun flaps, and D-rings - remain styling elements in Burberry's modern collections.

The Signature Check Pattern

Introduced in the 1920s as a lining for trench coats, Burberry's distinctive tan, black, white, and red check pattern became synonymous with British style. By the 1960s, this simple yet elegant design had become a global status symbol, appearing on everything from scarves to umbrellas.

Challenges and Rebirth

In the late 20th century, Burberry faced challenges when its signature check became over-licensed and associated with counterfeiting. The appointment of Christopher Bailey as creative director in 2001 marked a turning point. Bailey refreshed the classic designs while maintaining their heritage appeal, successfully repositioning Burberry at the forefront of luxury fashion.

Digital Innovation

Burberry has consistently embraced technology, becoming an early adopter of digital fashion shows and social media strategies under Bailey's leadership. The brand's 2013 "Burberry Kisses" campaign, which allowed users to virtually "kiss" loved ones online and have the impression sent physically, showcased its innovative approach to digital marketing.

Recent Developments

Current Creative Director Riccardo Tisci, appointed in 2018, has brought new energy to the brand by introducing streetwear influences while respecting Burberry's heritage. His modern interpretations of classic pieces continue to appeal to both traditional customers and younger fashion enthusiasts alike. For those interested in Burberry's product offerings beyond apparel, detailed information can be found on this comprehensive spreadsheet

Today, Burberry maintains its British roots while operating as a truly global brand. With over 500 stores worldwide and products spanning from its legendary outerwear to skincare and fragrance lines, the burberry check remains one of fashion's most enduring symbols of craftsmanship and prestige.