Burberry, a name synonymous with British luxury and timeless style, has a rich history that dates back to 1856. Founded by Thomas Burberry, the brand initially started as a small draper's shop in Basingstoke, England. Over the years, Burberry has grown into a global icon, renowned for its distinctive check pattern, innovative designs, and high-quality craftsmanship.

The Founding Vision

Thomas Burberry's vision was to create durable and practical clothing suitable for the British weather. In 1879, he revolutionized the industry by inventing gabardine, a breathable, waterproof fabric that was both lightweight and resilient. This innovative material quickly gained popularity, especially among explorers and adventurers, including Sir Ernest Shackleton and Roald Amundsen, who relied on Burberry's garments for their expeditions.

The Iconic Trench Coat

One of Burberry's most iconic creations is the trench coat, originally designed for military use during World War I. The coat featured elements like D-rings, a storm flap, and epaulettes, which were not only functional but also stylish. After the war, the trench coat transitioned into civilian fashion, becoming a symbol of elegance and sophistication.

The Evolution of the Burberry Check

The Burberry check, a distinctive camel, black, red, and white pattern, was introduced in the 1920s as a lining for the trench coat. Over time, it became a hallmark of the brand, appearing on a range of products, from scarves to handbags. While the check pattern has seen its share of controversy, it remains an integral part of Burberry's identity, often reimagined in new and exciting ways.

Modern Innovations

In recent years, Burberry has continued to innovate, blending its heritage with modern technology. Under the creative direction of Riccardo Tisci and CEO Marco Gobbetti, the brand has embraced a more contemporary aesthetic, while still honoring its storied past. Burberry's runway shows, held in iconic locations, have become a highlight of the fashion calendar, showcasing the brand's commitment to artistry and innovation.

Global Reach and Cultural Impact

Today, Burberry is a global powerhouse, with a presence in over 50 countries. The brand's influence extends beyond fashion, as it collaborates with artists, musicians, and filmmakers to create unique cultural experiences. Burberry's digital strategy is also noteworthy, with a strong online presence and innovative tools that enhance the shopping experience.

For those interested in exploring Burberry's latest collections and products, check out this product overview

Burberry's journey from a small draper's shop to a global luxury brand is a testament to its enduring appeal and commitment to quality. With its rich heritage and forward-thinking approach, Burberry continues to set the standard for British fashion.