In the early 20th century, Burberry introduced its most famous product: the trench coat. Originally designed for British military officers during World War I, the trench coat was later adopted by civilians and became a symbol of sophistication. Its timeless design, featuring details like epaulettes, the gun flap, and the D-ring belt, continues to define Burberry's identity today.

Throughout its history, Burberry has consistently evolved while staying true to its roots. In the 1920s, the brand introduced its signature Nova Check

By the late 20th and early 21st centuries, Burberry embraced modern marketing strategies, leveraging digital platforms to reach a global audience. Celebrities like Emma WatsonKate Moss

Today, Burberry continues to innovate under the leadership of its current creative team, blending tradition with cutting-edge technology. The brand has expanded its product range to include ready-to-wear clothing, fragrances, and accessories, all while maintaining its commitment to quality and craftsmanship.