The Legendary Tale of Burberry: From Humble Beginnings to Global Icon-Yes Spreadsheet Finds - Yesfans,allchinabuy,sugargoo,hoobuy,oopbuy,loongbuy,spreadsheet finds.

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For over 160 years, Burberry has stood as a towering symbol of British luxury, innovation in outerwear, and timeless style. With its distinctive check pattern and iconic trench coats, Burberry's journey from a small draper's shop to an internationally revered fashion house is a fascinating story of vision, heritage, and adaptability.

Founding the Fashion Empire

The Burberry story begins in 1856 when 21-year-old Thomas Burberry opened his first shop in Basingstoke, England. Originally specializing in outdoor attire, Burberry revolutionized rainwear by inventing gabardine in 1879 - a breathable yet weatherproof fabric that would become the foundation of the brand's success.

A Practical Trench Coat for the Trenches

The first Burberry trenches appeared during World War I when the British War Office commissioned Thomas Burberry to design a functional coat for soldiers. The resulting military design featured:

Shoulder straps for epaulets
D-rings to carry grenades
A gun flap providing protection from wind and rain

Find more about Burberry's modern collections including their legendary trenches on this product spreadsheet

Cultural Impressions and Evolution

After World War II, Burberry transitioned from military wear to civilian fashion. Celebrities like Humphrey Bogart in Casablanca and Audrey Hepburn transformed the trench into a fashion statement that transcended gender and class.

The now-famous Burberry check, initially designed as a coat lining in the 1920s, exploded in popularity from the 1960s onward - though not without decades of striving to strike the balance between exclusivity and ubiquity.

A New Face for a New Century

The early 2000s presented difficulties (counterfeiting plagued its brand identity) before innovative creative director Christopher Bailey helped restore Burberry's standing:|

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Under CEO Angela Ahrendts and later creative directors like Christopher Bailey and Riccardo Tisci, Burberry has:

Pioneered livestreamed fashion shows, connecting the runway directly to consumers

Crafted ambitious sustainability initiatives to become Climate Positive by 2040

Reimagined heritage checks in contemporary streetwear-style collaborations

"Burberry represents what it means to imbue utilitarian clothing with sophistication - that alchemy of function and feeling." — Fashion Historian Agnes Brook

Today, Burberry stands among the most valuable luxury brands worldwide, yet continues balancing more inclusive branding with exclusivity strategy tricks up its well-tailored sleeves. Above ^link presents seasonal highlights beyond their hallmark trenches into burgeoning categories like :-

Leather goods innovation tying equestrian hardware onto playful silhouettes;Its fresh cosmetic additions in innovative skincare-chemicaluxury hybrids..

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