Founded in 1856 by Thomas Burberry, Burberry

Innovations That Shaped Fashion History

In the 1920s, Burberry introduced the now-famous tan-and-black check lining, initially used as a coat lining for added warmth. By the 1960s, the check became a standalone fashion statement. Though deliberately toned down in recent years, the pattern remains synonymous with the brand’s heritage.

From Survival Wear to Runway Star

Post-war, Burberry transitioned from military suppliers to high-fashion designers. Celebrities like Audrey Hepburn and Humphrey Bogart popularized the brand, while modern ambassadors like Emma Watson keep it relevant. Under creative director Daniel Lee, recent collections reimagine classic motifs with bold, contemporary twists.

Sustainability and Digital Leadership

Pioneering digital in luxury, Burberry live-streamed its 2010 runway show. Committed to sustainability, the brand banned fur in 2018 and launched capsule collections using recycled materials, proving style and ethics can coexist.

"Burberry's story is about constant reinvention while honoring its roots—a rare balance in fashion."

Today, Burberry stands as a symbol of British elegance, with annual revenues exceeding £3 billion. Its continued evolution ensures it remains not just a legacy brand, but a forward-thinking industry leader.