The Legendary Journey of Burberry: A British Fashion Icon

2025-04-15

Founded in 1856 by Thomas Burberry, the Burberry

From Humble Beginnings to Global Fame

At just 21 years old, Thomas Burberry opened his first store in Basingstoke, England. Originally specializing in durable outerwear designed for British weather, his breakthrough came in 1879 with the invention of gabardine—a water-resistant yet breathable fabric. This revolutionary material transformed the brand into a leader in functional fashion.

Did you know? Gabardine was weatherproof while allowing the skin to breathe—something unheard of in Victorian-era textiles.

The Iconic Trench Coat: A Wartime Essential

During World War I, Burberry adapted its designs for military use, creating the now-famous trench coat. With practical features like epaulettes, D-rings, and storm flaps, officers favored these coats for their functionality. Post-war, the design entered civilian wardrobes, becoming a timeless wardrobe staple. The Burberry trench coat

The Signature Check: Status and Controversy

Introduced in the 1920s as a lining for their coats, the camel, black, white, and red check pattern became Burberry's visual signature. By the late 20th century, it dominated products—from scarves to handbags. However, overexposure during the 2000s led to counterfeiting issues. Under CEO Angela Ahrendts and creative director Christopher Bailey, the company successfully rebranded by strategically limiting check patterns while emphasizing high-end craftsmanship.

Classic Burberry Check Pattern
The iconic Burberry check—designating authenticity since the 1920s.

Burberry Today: Digital Innovation Meets Heritage

  • Tech Integration:
  • Sustainability:
  • Cultural Relevance:Olympian Alex

With stores in over 90 countries and annual revenue exceeding £3 billion, Burberry continues redefining modern luxury—an enduring testament to functionality meeting elegance.
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Milestones in Burberry's Timeline
Year Key Event
1924 Registered the logo and knight trademark
1955 Received a royal warrant from Queen Elizabeth II
2019 Launched "TB" monogram by Riccardo Tisci
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