Founded in 1856 by 21-year-old Thomas Burberry, this iconic British luxury fashion house has woven itself into the fabric of global style. What began as a modest outfitter's shop in Basingstoke, Hampshire transformed into a globally recognized symbol of classic elegance.
The Birth of an Icon: The Trench Coat Revolution
In 1879, Burberry made history by inventing gabardine - a revolutionary waterproof yet breathable fabric. This innovation laid the foundation for the legendary Burberry trench coat, originally designed for British military officers during World War I. The coat's distinctive features - epaulettes, D-rings, and storm shield - all served practical military purposes that became timeless style elements.
The Nova Check: A Pattern That Defined Generations
Burberry introduced its signature beige, black, white and red check pattern in the 1920s as a lining for trench coats. This pattern, now cataloged in fashion archives as the Burberry check, underwent several evolutions before becoming the globally recognized symbol it is today. For decades, the checkered pattern has adorned everything from scarves to handbags, making it one of the most counterfeited patterns in fashion history.
From Function to Fashion: The Brand's Evolution
What makes Burberry unique is its ability to blend heritage with modernity:
- 1955: Queen Elizabeth II grantsBurberry aRoyal Warrant
- 1990s: Massive expansion under CEO Rose Marie Bravo
- 2000s: Digital innovation with live-streamed runway shows
- 2010s: Sustainable initiatives and modern redesigns
Burberry Today: Innovating While Honoring Tradition
Under creative director Riccardo Tisci,the brand has embraced urban streetwear influences while maintaining its classic aesthetic. Recent collaborations with contemporary artists MIA and singer-songwriter Jim Chapman have introduced the heritage brand to new generations. Meanwhile, Burberry continues to be a pioneer in digital retail, offering augmented reality shopping experiences alongside its traditional luxury product lines.
From its origins outfitting explorers to its current status as a runway powerhouse, Burberryrepresents the perfect marriage of British tradition and global modernity - proving that true style indeed stands the test of time.