Burberry’s rise to prominence began with its revolutionary fabric, gabardine, patented in 1888. This lightweight, weather-resistant material laid the foundation for the brand’s signature trench coat, initially designed for British military officers during World War I. The coat’s functional yet stylish design—complete with epaulets, D-rings, and a storm shield—cemented Burberry’s reputation as a leader in outerwear.

By the mid-20th century, Burberry’s trademark Nova Check—a beige, black, red, and white plaid pattern—became a cultural symbol. Adorning everything from scarves to handbags, the pattern embodied British heritage and soon caught the attention of celebrities and royalty alike.

A Modern Reinvention

In the 21st century, under the creative direction of designers like Christopher BaileyRiccardo Tisci, Burberry embraced digital innovation while staying true to its roots. The brand pioneered livestreamed fashion shows, transformed its flagship stores into immersive experiences, and collaborated with tech giants like Apple and Google.

Beyond fashion, Burberry has taken strides in sustainability, pledging to become carbon-neutral by 2022 and launching the ReBurberry Fabric Program

From its wartime origins to its current status as a global luxury icon, Burberry’s story is one of resilience, innovation, and timeless appeal. Each piece tells a tale of British heritage, making it more than just clothing—it’s a legacy.