Founded in 1856 by Thomas Burberry, this legendary British luxury brand has woven itself into the fabric of high-end fashion. What began as a small drapers' shop in Basingstoke grew into a globally recognized symbol of British sophistication.
The Trench Coat: A Functional Masterpiece
When Burberry designed the Tielocken military coat (patent 1912), they never imagined this utilitarian design would become perhaps the world's most.
The Evolution of Distinctive Signatures
Burberry visually distinguished itself through:
- The introduced 1924 lined pattern
- The iconic 196 check (1967 Happy Check design)
- The understated yet potent prorsum horse logo
With military past influencing their stylistic features including raglan sleeves and epaulettes, contemporary designers later interpreted these as luxury statements.
Creative Direction Milestones
The brand has navigated changing consumer tastes through visionary designers, adapting dramatic House codes starting under:
- perBailey's tenure spanning ~8 influential years
- Appointments bringing contemporary interpretations while preserving heritage
- A media narrative connecting price increases maintaining elite status into a low slope new evaluation peak phase
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