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Founded in 1856Thomas Burberry, a 21-year-old draper's apprentice, this British fashion house began as a small outfitter in Basingstoke, Hampshire. What started as a humble store catering to outdoor enthusiasts became one of the world's most recognizable luxury brands, synonymous with the now-iconic tartan pattern and trench coats.
In 1879, Burberry revolutionized waterproof clothing by inventing gabardine, a breathable yet water-resistant fabric. This innovation caught the attention of explorers like Ernest Shackleton, who wore Burberry during his Antarctic expeditions. The brand's weatherproof genius
By the 1920s, Burberry had officially registered its famous check pattern, initially used as a coat lining. Despite temporary controversy in the 1970s when the check became associated with British "chav" culture, creative directors like Christopher Bailey
Today, under Daniel Lee's creative direction since 2022, Burberry paradoxically celebrates British eccentricity and minimalism, evident in campaigns featuring reimagined classics. The brand's £3.9 billion revenue in 2023 proves its timeless appeal.
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