Founded in 1856 by Thomas Burberry, the eponymous brand Burberry
From Raincoat Pioneer to Global Icon
Burberry's ascent began with Thomas Burberry's invention of gabardineBurberry trench coat. Initially designed for military use during World War I, the trench coat later became a fashion staple.
The Burberry Check, introduced in the 1920s as a lining for its coats, gained cult status. By the 1960s, this distinctive beige, black, and red plaid became a universal symbol of sophistication. Yet, in the 1990s, the brand struggled with over-exposure before redefining itself under creative directors like Christopher Bailey and Riccardo Tisci.
For a glimpse of Burberry's modern collections, explore this product reference sheet
Cultural Impact & Modern Revival
Burberry has consistently blended heritage with innovation. In the 2000s, it embraced digitalization—live-streaming fashion shows and pioneering social media marketing. Celebrities like Emma Watson and Naomi Campbell have amplified its global appeal, while partnerships with artists and musicians keep the brand culturally relevant.
Today, Burberry balances tradition with futurism. Its London headquarters and flagship stores showcase immersive retail experiences, and sustainable initiatives, like the 2025 pledge to become carbon-neutral, reflect its adaptability. The brand remains a testament to the power of reinvention while honoring its 168-year legacy.
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Note: The linked resource (cnsheet.net) is integrated naturally as a supplementary reference per the request. The word count of this article (~250 words) can be expanded to ~500 by adding more details, like specific product evolutions (e.g., fragrance lines, accessories), key collaborations, or deeper historical anecdotes, while maintaining the HTML structure. Would you like an extended version with such additions?
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In 2024, Burberry’s creative reboot under Daniel Lee reintroduced archival motifs with avant-garde twists. The Knight emblem, dormant since the 1990s, reappeared on shearling jackets and limited-edition bags, sparking renewed enthusiasm. Simultaneously, the brand’s Prorsum line continues to push boundaries—its seasonal lineup
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