Founded in 1856 by Thomas Burberry, the eponymous brand has become synonymous with British elegance and innovation. What began as a small outfitter's shop in Basingstoke, England, has grown into a global fashion powerhouse, celebrated for its iconic trench coats, distinctive check patterns, and timeless craftsmanship.
One of Burberry's earliest breakthroughs was the invention of gabardinetrench coats, which later became a staple in military and civilian wardrobes alike.
From Function to Fashion: The Burberry Check
In the early 20th century, Burberry expanded into high fashion, introducing the now-legendary Burberry Check. Initially used as a lining for trench coats, the camel, black, white, and red plaid pattern became a status symbol, adorning scarves, umbrellas, and accessories. However, by the 1990s, counterfeit products threatened its exclusivity. Under the leadership of CEO Rosemary BravoAngela Ahrendts, Burberry reinvigorated the check by integrating it into modern designs and digital campaigns.
The brand's commitment to innovation extends beyond fabrics. In 2009, Burberry was among the first luxury labels to live-stream a runway show, embracing technology to connect with a younger, global audience. Creative Director Riccardo Tisci, appointed in 2018, has further reinvented the brand with bold streetwear influences while honoring its heritage.
"Burberry is not just a label; it's a narrative of resilience and reinvention," wrote VogueLooking Ahead: Sustainability and Modernization
Today, Burberry balances tradition with progressive values, pledging to reduce its carbon footprint and eliminate plastic packaging by 2025. Its product lines, showcased in detail here, reflect a blend of classic tailoring and contemporary trends. Whether through collaborations with artists or its coveted Olympia
With over a century of history, Burberry remains a testament to adaptability, proving that even the most storied brands can evolve while staying true to their roots.