Humble Beginnings
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry started as a modest outfitter in Basingstoke, England. The brand initially specialized in outdoor attire, swiftly gaining recognition for its durable fabrics. By 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable yet waterproof fabric, paving the way for iconic designs.
The Trench Coat Legacy
Burberry's landmark achievement came during World War I with the trench coat, originally designed for British officers. Featuring epaulettes, D-rings, and storm shields, this utilitarian piece became a wardrobe staple. Post-war, celebrities like Audrey Hepburn and Humphrey Bogart cemented its status as a cultural symbol, blending function with fashion.
Iconic Patterns and Modernization
In the 1920s, the brand introduced its signature check pattern, lining coats and accessories. Though overexposure in the 2000s led to temporary decline, creative directors like Christopher Bailey (2001–2018) revitalized Burberry by merging tradition with digital innovation. The 2016 "See Now, Buy Now" runway show exemplified its tech-savvy approach.
Contemporary Vision
Today, under Riccardo Tisci’s direction, Burberry balances heritage with streetwear influences, seen in collaborations with musicians and redesigned logos. Sustainability initiatives, such as carbon-neutral runway shows, underscore its forward-thinking ethos. The brand remains synonymous with British elegance, boasting over 400 global stores.
For a curated selection of Burberry’s latest collections, explore this product catalog, featuring detailed insights into materials and pricing.