From Raincoats to Runway: The Iconic Story of Burberry

2025-04-13

Founded in 1856Thomas Burberry, the British luxury fashion house Burberrygabardine fabric

The Birth of an Innovation

Burberry's breakthrough came with the creation of weatherproof gabardineTrench Coat, originally developed for British military officers during World War I. Featuring details like epaulettes, D-rings, and a storm flap, this utilitarian design became a cornerstone of civilian fashion by the 1920s.

"Burberry didn't just sell coats - they sold protection against the unpredictable British weather with an understated elegance that became synonymous with English style."

The Check Pattern Revolution

In the 1920s, Burberry introduced its signature Nova Checkglobal status symbol.

Our product analysis shows contemporary adaptations of these classics. See the updated Burberry product comparison sheet

Modern Reinvention

The 1990s saw Burberry struggling with overexposure as its check pattern became associated with counterfeit goods. The appointment of Christopher Bailey

  • Modernizing heritage pieces with contemporary cuts
  • Introducing the 'Prorsum' runway collection
  • Collaborating with tech companies for digital campaigns

Sustainability and Digital Innovation

Under current leadership, Burberry has committed to becoming climate positive

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