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Established in 1856, Burberry
In 1879, Thomas Burberry revolutionized the world of outerwear by inventing gabardine, a breathable, weatherproof, and hardwearing fabric. This innovation caught the attention of adventurers and explorers, including Sir Ernest Shackleton, who wore Burberry garments during his Antarctic expeditions. The iconic trench coat, originally designed for military use during World War I, soon became a symbol of sophistication and practicality for civilians worldwide. One of the most recognizable symbols of Burberry is its check pattern, introduced in the 1920s as a lining for trench coats. Over the decades, the red, white, and black check has become synonymous with the brand, appearing on scarves, handbags, and even haute couture collections. While the pattern has evolved to adapt to modern trends, it remains a timeless emblem of Burberry’s heritage. In recent years, Burberry has embraced innovation and sustainability, reflecting its commitment to the future. The brand has introduced groundbreaking digital campaigns, such as live-streaming its runway shows and collaborating with top tech companies to create augmented reality experiences. Additionally, Burberry has set ambitious sustainability goals, aiming to become carbon-neutral and eliminate unnecessary plastic from its packaging by 2025. To explore Burberry’s latest products and collections, visit this detailed product spreadsheet, which provides an in-depth look at the brand’s offerings. Today, Burberry continues to dominate the fashion world under the creative direction of its current designer, Daniel Lee. Known for revitalizing the brand with bold designs and a fresh perspective, Lee has successfully blended Burberry’s rich heritage with modern aesthetics. From runway shows in London to global campaigns, Burberry remains a symbol of timeless elegance and innovation. From its humble beginnings in a small English town to its status as a global fashion powerhouse, Burberry’s story is a testament to the enduring appeal of quality and innovation. Discover the brand’s iconic collections and heritage by exploring the product spreadsheet
``` The Invention of Gabardine
The Iconic Check Pattern
Modern Innovations and Sustainability
Burberry Today
Burberry
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