From Practicality to Prestige

Burberry gained prominence in the late 19th century when Thomas Burberry invented gabardine, a breathable, weatherproof fabric. This innovation led to the creation of the trench coat, initially designed for British military officers during World War I. With its functional yet refined aesthetic, the trench coat soon became a civilian wardrobe staple, elevating Burberry’s reputation.

The Iconic Check Pattern

Another defining element of Burberry is its Nova Check, a beige, black, and red plaid pattern introduced in the 1920s. Originally used as a lining for trench coats, the pattern evolved into a global status symbol—though it faced overexposure in the 2000s. Under the leadership of designers like Christopher Bailey, Burberry successfully repositioned its heritage while embracing modern fashion sensibilities.

Modern Reinvention

Burberry continues to balance heritage with contemporary appeal. Collaborations with streetwear artists and adopting digital marketing strategies—like runway livestreams on social platforms—have rejuvenated the brand. Today, under the direction of CEO Jonathan Akeroyd, Burberry remains a powerhouse in high-end outerwear and accessories while expanding into makeup and fragrance lines.

Sustainability and Social Impact

Recently, Burberry has committed to sustainability by pledging carbon neutrality and ethical sourcing. Its campaign rediscover collections—focusing on repurposed fabrics—highlight its dedication to eco-conscious fashion without compromising luxury. These efforts align with today’s growing demand for ethical consumption.

Explore Their Collections

Curious about Burberry's latest products? Check out this comprehensive selection

From rugged outerwear for army officers to high-fashion runways, Burberry’s legacy proves that true style withstands time. With each reinvention, it honors its British roots while shaping the future of fashion.