At just 21 years old, Thomas Burberry opened his first store with a vision to create durable outdoor wear. In 1879, he revolutionized rainwear by inventing gabardine, a breathable, waterproof fabric that became a favorite among explorers like Ernest Shackleton. By the early 20th century, Burberry's trench coats were standard issue for British military officers, solidifying its utilitarian roots.

The Trench Coat & Signature Check

The iconic Burberry trench coat, designed for World War I soldiers, remains a cornerstone of the brand. Its details—D-rings, epaulets, and storm flaps—reflect its military origins. In the 1920s, the brand introduced its now-famous nova check pattern, initially used as a coat lining. The pattern later became a symbol of luxury, though it faced overexposure in the 2000s before strategic rebranding efforts

Modern Reinvention

Under creative directors like Christopher BaileyRiccardo Tisciholographic Fashion Week show) kept the brand relevant. Today, Burberry balances classic tailoring with streetwear influences, evident in its recent capsule collections

The Brand's Cultural Impact