Iconic Check Pattern

The brand is equally famous for its signature Burberry Check, a distinctive camel, black, white, and red tartan design introduced in the 1920s as a lining for trench coats. Over time, this pattern became a status symbol, adorning everything from scarves to handbags. Though its popularity fluctuated, the check remains a defining element of Burberry’s heritage.

A Modern Reinvention

Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, Burberry embraced digital innovation while preserving its classic appeal. Bailey introduced the brand’s first digital runway shows, merging technology with tradition, while Tisci reimagined the brand’s logo and monogram, attracting a younger audience.

The Legacy Continues with Tisci

Since 2018, Riccardo Tisci has infused Burberry with a fresh, youthful energy, blending modernist streetwear aesthetics with traditional craftsmanship. From revitalizing the trench coat to collaborating with rising street artists, his vision highlights Burberry’s ability to evolve while respecting its origins.

Burberry Today

With stores spanning major fashion capitals, Burberry remains a leader in luxury fashion, known for contemporary designs like quilted jackets and the TB monogram bags. By celebrating its heritage and embracing modernity, the brand continues to resonate across generations. Discover Burberry’s latest collections