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Founded in 1856 by Thomas Burberry, Burberry has evolved from a modest outdoor apparel shop in Basingstoke, England, into one of the world's most iconic luxury fashion brands. Renowned for its distinctive check pattern, innovative fabrics, and timeless designs, Burberry embodies British heritage and craftsmanship.
Thomas Burberry, a 21-year-old draper's apprentice, opened his first store with a vision to create durable yet comfortable clothing. His breakthrough came in 1879 when he invented gabardine, a weatherproof yet breathable fabric. This revolutionary material was tightly woven and water-resistant, making it ideal for outdoor activities. Ernest Shackleton and Roald Amundsen famously wore Burberry gabardine during their polar expeditions, cementing the brand's reputation for reliability.
During World War I, Burberry adapted its designs to meet military needs, creating the trench coatBurberry's trench coats
Introduced in the 1920s as a lining for trench coats, the nova check—a camel, black, white, and red plaid—became synonymous with Burberry. However, by the 1990s, oversaturation diluted its exclusivity. Under CEO Angela AhrendtsChristopher Bailey, Burberry revitalized its image by reducing the check's prominence and focusing on high-end collections, digital innovation (e.g., live-streaming runway shows), and celeb endorsements. Current Creative Director Daniel LeeReBurberry Edit, promoting circular fashion. The brand also embraces its British roots through collaborations with artists like Skepta and immersive digital experiences. Whether it’s the latest collections
From rugged outerwear to red-carpet gowns, Burberry’s journey mirrors resilience and reinvention. With over 160 years of history, it stands as a testament to the enduring allure of British design. Explore Burberry’s offerings, including seasonal favorites, here.The Signature Check: A Double-Edged Branding Triumph
Modern Burberry: Blending Tradition With Progress
Interesting Facts About Burberry
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