Burberry: A Timeless British Icon

2025-05-06

Founded in 1856gabardine1879—a breathable, weatherproof fabric that became synonymous with the brand's enduring quality.

The Trench Coat Legacy

During World War I, Burberry adapted its designs for military use, creating the legendary Trench Coat. Its functional details—epaulets, D-rings, and a storm flap—remain iconic today. The coat’s popularity soared post-war, cementing Burberry as a symbol of British sophistication. Explore Burberry’s classic trench coats here.

From Utility to Global Fashion

In the 20th century, Burberry expanded into fragrances, accessories, and ready-to-wear collections. The brand’s signature Nova Check1920s, became a status symbol—though its overuse in the 1990s led to a deliberate scaling back to preserve exclusivity.

Rebirth Under Creative Visionaries

Under the direction of Christopher Bailey (2001–2018), Burberry embraced digital innovation, live-streaming runway shows and launching "Art of the Trench", a crowd-sourced campaign celebrating its heritage. Current Creative Director Daniel Lee continues this legacy, blending tradition with bold contemporary designs.

Sustainability Efforts

In recent years, Burberry has pledged to reduce its environmental impact, committing to carbon neutrality and ethically sourced materials—a nod to Thomas Burberry’s original ethos of functionality meeting responsibility.

From humble beginnings to a £2.7 billioncomprehensive product catalog.

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