Since its inception in 1856, Burberry

From Humble Beginnings to Global Fame

Thomas Burberry’s revolutionary invention, gabardine fabric, patented in 1888, transformed the fashion industry. This breathable, waterproof material was a breakthrough, quickly adopted by explorers like Sir Ernest Shackleton and later by military officers during World War I. The iconic Burberry trench coat, originally designed for battlefield officers, became a civilian wardrobe staple post-war, cementing the brand’s functional yet fashionable identity.

The Signature Check: A Bold Statement

In the 1920s, Burberry introduced its now-famous beige, black, white, and red tartan lining—initially as a coat interior. By the 1960s, this check pattern had exploded in popularity, adorning scarves, umbrellas, and accessories. Though controversially overused in the 1990s, creative directors like Christopher Bailey (2001–2018) revitalized the pattern, balancing heritage with modernity.

Innovations and Cultural Impact

Beyond outerwear, Burberry has consistently pushed boundaries. It was one of the first luxury brands to livestream fashion shows (2010) and to adopt a "see-now, buy-now" model. Its fragrance line, including classics like Burberry HerMr. Burberry, further diversified its portfolio. Celebrities from Audrey Hepburn to modern K-pop stars have embraced the brand, bridging generations and cultures.

Sustainable Luxury and Future Vision

Under CEO Marco Gobbetti and designer Riccardo Tisci (2018–present), Burberry emphasizes sustainability, committing to carbon neutrality by 2030. Their eco-friendly collections

"Burberry is more than a brand; it’s a testament to adaptability. It honors its roots while fearlessly embracing the future." — Fashion Historian Claire Montague

From trench coats to tech-savvy runways, Burberry’s 168-year journey reflects resilience and reinvention. Its ability to blend tradition with innovation ensures its place as a timeless icon. Explore their latest signature piecesproduct spreadsheet, showcasing the brand’s evolution.