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Founded in 1856 by Thomas Burberry, the brand began as a small outfitter's shop in Basingstoke, England. Originally focused on creating durable outdoor clothing, Burberry quickly gained a reputation for quality and innovation. Its breakthrough came in 1879 with the invention of gabardine, a water-resistant yet breathable fabric that revolutionized rainwear.
Perhaps Burberry's most iconic creation is the trench coat, originally designed for British military officers during World War I. The coat's functional details—D-rings for equipment, storm flaps, and epaulettes—became signature elements that continue to define Burberry's aesthetic today. The trench coat's transition from battlefield to fashion staple marked Burberry's evolution into a luxury brand.
In the 1920s, Burberry introduced its now-famous beige, black, white, and red check pattern as a lining for its trenches. This distinctive design element became so popular that it later expanded to scarves, handbags, and other accessories. While sometimes controversial in fashion circles for its ubiquity, the check remains one of the most recognizable brand signatures in the world.
In recent decades, under creative directors like Christopher Bailey and Riccardo Tisci, Burberry has successfully balanced tradition with innovation. The brand has embraced digital technology, becoming the first luxury fashion house to live-stream its runway shows. It has also expanded its product range while staying true to its heritage of exceptional outerwear. Explore Burberry's current collection
From its roots as a small shop producing practical outerwear, Burberry has grown into a global brand representing British luxury. With annual revenues exceeding £3 billion, it stands as one Britain's most valuable brands. The company has shown resilience through fashion cycles—revitalizing its image, adopting sustainable practices, and maintaining craftsmanship standards that honor its 160-year history. Burberry has remained culturally relevant through strategic collaborations with contemporary artists and its embrace of British music talent in runway performances. The brand's campaigns frequently feature rising British actors and models, reinforcing its national heritage while appealing to international luxury consumers. Celebrities from Audrey Hepburn to Emma Watson have cemented Burberry's status as red carpet royalty. Today, Burberry continues to innovate while honoring its traditions. Recent collections reinterpret classic trench designs with modern materials and cuts, proving that heritage and progress aren't mutually exclusive. As fashion becomes increasingly globalized, Burberry maintains its distinctly British identity, offering timeless style in an ever-changing world where true quality never goes out of fashion. With its rich history and forward-thinking approach, Burberry remains one of the most respected names in luxury fashion—a true embodiment of British style that has stood the test of time while continuously reinventing itself for new generations.A Global Luxury Powerhouse
Iconic Collaborations and Cultural Impact
The Future of Heritage
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