At just 21 years old, Thomas Burberry opened his first shop, specializing in durable outerwear for outdoor enthusiasts. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation laid the foundation for the brand’s legendary trench coats, which later became a staple for British officers during World War I.

The Iconic Trench Coat & Military Influence

The Burberry trench coat, originally designed for military use, features timeless elements like the D-ring belt, epaulets, and storm flaps. Its functionality and sophistication captured the imagination of civilians post-war, cementing its status as a fashion essential. Today, the trench coat remains a cornerstone of Burberry’s product line, continually reinterpreted by creative directors.

The Signature Check: A Double-Edged Sword

Introduced in the 1920s as a lining for trench coats, the Burberry check—a beige, black, white, and red plaid—became an emblem of luxury. However, by the 1990s, overexposure and counterfeiting diluted its exclusivity. Under CEO Angela Ahrendts and designer Christopher Bailey, Burberry re-engineered its branding, strategically reintroducing the check in limited quantities to restore its prestige.

Modern Rebirth & Digital Innovation

In the 21st century, Burberry embraced technology, becoming a pioneer in digital fashion. Under Bailey’s direction, the brand livestreamed runway shows, launched interactive campaigns, and leveraged social media to engage younger audiences. Recent collaborations with Kapoor and partnerships with sustainable initiatives reflect Burberry’s commitment to evolving while preserving its heritage.

From royal warrants to Hollywood endorsements, Burberry’s journey reflects resilience and reinvention. Its ability to balance tradition with modernity ensures its place as a leader in luxury fashion—now and for generations to come.

For a curated selection of Burberry’s latest products, explore this comprehensive spreadsheet