Since its founding in 1856 by Thomas Burberry, the British luxury brand Burberrygabardine—a breathable, waterproof fabric that would later define the brand’s identity.

The Birth of the Trench Coat

Burberry’s most famous creation, the trench coat, was originally designed for British military officers during World War I. With features like the D-ring belt (used to hold equipment) and storm flaps (to repel rain), the coat became a fashion staple after the war. Celebrities, royalty, and style enthusiasts embraced it, cementing Burberry’s status as a luxury icon.

In the years that followed, Burberry expanded its offerings to include scarves, handbags, and fragrances, always maintaining its commitment to sophistication. The brand's signature check pattern, introduced in the 1920s as a lining for its trench coats, became one of the most recognizable designs in fashion history.

Modern Innovations and Challenges

As consumer tastes evolved, Burberry adapted by embracing digital transformation while preserving its heritage. Under the leadership of former CEO Christopher Bailey, the brand introduced digital runways, live-streamed fashion shows, and augmented reality shopping experiences. This forward-thinking approach helped Burberry attract a younger audience without alienating its loyal clientele.

Interested in Burberry’s product lineup? Check out this comprehensive product spreadsheet

A Symbol of British Culture