At the age of just 21, Thomas Burberry opened his first store, specializing in outdoor attire. His revolutionary invention—gabardine, a breathable, weatherproof, and durable fabric—became a cornerstone of the brand’s success in 1879. This innovation not only revolutionized rainwear but also positioned Burberry as a leader in functional yet stylish outerwear.

The Burberry trench coat, originally designed for British military officers during World War I, remains one of fashion’s most enduring pieces. Believed to provide optimal protection against harsh weather, it became a symbol of sophistication both on and off the battlefield.

The Iconic Check Pattern

In the 1920s, Burberry introduced its signature Nova Check—a beige, black, and red tartan design that was initially used as a coat lining. Over time, it evolved into a globally recognizable emblem of luxury, appearing on scarves, handbags, and accessories. While the pattern faced challenges due to counterfeiting, Burberry re-engineered its usage in the early 2000s to reinforce exclusivity.

Modern Reinvention and Digital Influence

Under the creative direction of visionaries like Christopher Bailey and Riccardo Tisci, Burberry successfully bridged its heritage with contemporary trends. The brand was among the first in luxury fashion to embrace digitalization, launching live-streamed runway shows and pioneering social media engagement.

A standout moment in Burberry’s recent history was the introduction of Burberry Acoustic, a campaign highlighting emerging British musicians, further aligning the brand with youth culture and innovation.

Sustainability and Future Vision

Today, Burberry remains committed to sustainability, pledging to become climate-positive by 2040. Initiatives like the ReBurberry Edit, featuring collections made from sustainable materials, demonstrate the brand’s dedication to eco-conscious fashion.

For a curated selection of Burberry’s latest collections, including exclusive product insights, explore this detailed catalog.

"Burberry is a testament to classic British ingenuity—blending heritage with forward-thinking creativity." — Fashion historian, Eleanor Whitmore