At the age of 21, Thomas Burberry set up his first store specializing in durable, weatherproof outerwear. His early focus was on creating functional wear for outdoor activities. In 1879, he revolutionized rainwear by inventing gabardine, a breathable yet waterproof fabric that became an instant success. This innovation laid the foundation for Burberry's iconic trench coats, still a staple in its collections today.

The Trench Coat Legacy

Burberry's trench coat became synonymous with style and functionality, especially during World War I when it was adapted for British military officers. The design featured epaulettes, a storm flap, and the now-famous D-ring belt, all serving practical military purposes. Over time, it evolved into a fashion essential, worn by celebrities and civilians alike.

"Burberry's trench coat isn't just a garment—it's a legacy woven into British culture."

The Iconic Check Pattern

In the 1920s, Burberry introduced its signature nova check—a camel, black, red, and white plaid design initially meant as a lining for its coats. The pattern became an independent statement in fashion by the 1960s, appearing on scarves, umbrellas, and even handbags. Though subject to counterfeiting issues in the 2000s, the brand successfully revitalized its heritage pattern under designer Christopher Bailey’s leadership, showcasing it in high-profile runway shows.

Facing Modern Challenges

Burberry navigated changing consumer tastes in the 21st century by balancing tradition with innovation. Under Bailey and later Riccardo Tisci, the brand embraced digital marketing and sustainability, becoming the first luxury label to livestream a runway show in 2010. Despite competition from modern streetwear brands, Burberry remains a leader in timeless elegance combined with contemporary relevance.

Conclusion

From its utilitarian origins to its status as a global fashion powerhouse, Burberry exemplifies British craftsmanship and forward-thinking design. Whether through its legendary trench coats or digital-era initiatives, the brand continues to shape luxury fashion while honoring its storied past.