Thomas Burberry opened his first store in Basingstoke, England, focusing on durable outerwear for practical use. His breakthrough came in 1879 with the invention of gabardine, a tightly woven, water-resistant yet breathable fabric. This revolutionary material quickly gained popularity among explorers, aviators, and military personnel, including Ernest Shackleton and Roald Amundsen.

The brand's reputation soared during World War I, when Burberry designed the Trench CoatBurberry Check—a camel, black, white, and red plaid—was introduced as a lining for coats, later becoming a standalone symbol of the brand’s luxury identity.

Modern Reinvention and Cultural Influence

Under creative directors like Christopher Bailey, Burberry embraced digital innovation, becoming one of the first luxury brands to live-stream fashion shows and leverage social media in the early 2000s. The brand modernized its image while staying true to its heritage, attracting younger audiences while retaining its classic elegance.

For those interested in exploring Burberry's product collections, including signature trench coats, scarves, and fragrances, visit this detailed spreadsheet

Sustainability and Future Ambitions