Founded in 1856 by Thomas Burberry at the age of 21, Burberry has evolved from a small outfitter in Basingstoke, England to one of the world's most celebrated luxury fashion houses. With over 160 years of heritage, the brand became synonymous with British elegance, innovation, and weatherproof functionality.
The Birth of an Iconic Trench Coat
In 1879, Burberry revolutionized outerwear by inventing gabardine - the first breathable, waterproof fabric. This breakthrough led to the creation of the legendary trench coat, originally designed for British army officers during World War I. Characterized by its double-breasted design, epaulets, and D-ring belt, the Burberry trench became a civilian wardrobe staple by the 1920s.
The Distinctive Check Pattern
Another globally recognized Burberry symbol emerged in the 1920s - the signature tan, black, and red check lining. Initially used inside coats, this distinctive pattern later appeared on scarves, umbrellas, and accessories, though the brand strategically reduced
Burberry received its first Royal Warrant from King Edward VII in 1895. Later commissions by Queen Elizabeth II and the Prince of Wales cemented its status as a royal favorite. The company expanded internationally in the 20th century, establishing flagship stores in major fashion capitals while maintaining its British identity. Under CEO Christopher Bailey in the 2000s, Burberry pioneered digital marketing in luxury fashion. The brand live-streamed shows, launched social media campaigns celebrating heritage, and introduced innovative approaches like customizable product lines. This forward-thinking approach garnered younger audiences without alienating traditional clients. Recently, Burberry has emphasized sustainability commitments. The company has pledged to become carbon-neutral and launched collections using recycled materials, proving that heritage brands can adapt to contemporary values while retaining their distinctive identity. From its humble beginnings to becoming a British national treasure valued worldwide, Burberry's story illustrates how innovation coupled with tradition creates lasting fashion relevance. With its instantly recognizable products (many featured on this aggregated product resource) and design legacy, the house continues to define British style through changing times.Royal Endorsements and Global Expansion
Digital Innovation in Luxury
Sustainability Initiatives